Scenario, Afterthoughts & Prompts

The advent of social media in India has given birth of many experts in this field. Sometime my friends and colleagues also tries to call me by either suffixing or prefixing this word, but I make it a point to stay away from this temptation and remain an ever eager to learn digital media enthusiast. Over a period of around two years of digital media profession, I have learned that I disagree on some of the points with many experts here. These points are given below: 1)       Only ‘Content’ is King in Digital Media : Many experts still make us believe that only content is the king in digital media and by content, they mean the words written. I somehow disagree with them on this point. Had words been only powerful armoury   in digital media sphere, we would not have seen billions of photographs and videos uploaded on different networking and sharing sites and commanding ‘Likes’ and ‘Comments’. Meteoric rise of Instagram,   Pinterest and photo and v...

I happened to be the part of a meeting last week, where a project head was reviewing is his digital media campaign progress among other things. Despite digital media marketing being my topic of interest, I was not playing any role, because I was not supposed to. But I was helping the lady responsible, to make some head and tail of this entire campaign. I assume, she, to her dismay had not done such campaigns in her prior assignments. So, it was bit tough for her and negative review from the senior had put her in bad mood. Now, I won’t lay blame on anybody for the right or wrong in this exercise. I am putting my observation, which I feel that normally goes wrong in any digital media campaign and here also, it was the same story. Digital media requires dedicated manpower : Social media is something which thrives on scheduling and broadcasting transparent content to engage your audience. It is not one time exercise. It requires time, it requires schedule, it...

Every Business case is unique : This world has seen metaphor of entrepreneurship success in Steve Jobs, Bill Gates, Mark Zuckerberg, Jeff Bezos; back home Sunil Bharti Mittal, Dhirubhai Ambani, N.R.Narayanmurthy and many more. Almost everyone has a book written on their life. But is there any similarity in their business, entrepreneurial journey; probably not. Similarly, your case is also unique. You are stuck with your own set of resources and constraints and there can’t be any copy cat answer of your problems. Though, there are numerous books with cookie cutter solution for every problem, but believe me, you will have to solve the problems yourself and others can only be a guiding force. Had there been any readymade formula to solve every problem, as many writers of the different book makes readers to believe, then this world would have been the happiest place, without any kind of strife. I also read lot books and journals on entrepreneurship and never...

The news of how Twitter is planning to take on Facebook in social media turf was appeared on www.mashable.com . As the fight to challenge the supremacy of Facebook is heating up, different social networking sites are revamping their looks and offerings to stay relevant to the users. In order to do that, they are borrowing each other’s ideas, albeit with different name. Facebook came with ‘Lists” and “Real Time Feeds”, heavily borrowed from Google Plus and Twitter respectively. Similarly, twitter had added photo and video sharing features. Now Twitter is adding on more features to make it more relevant to the end users, breaking out of their 140 character identity. Brand Pages : Marketers can customize their headers which makes their logos and taglines more prominent. They can also choose a tweet to stay at the top of their page and that tweet will automatically expand, even if the visitor doesn’t click on it, to show a photo or video. Profile Pages : Twitter profile pag...

I need not to write how important food is for all us and so the point, from where we buy it. It is as important, if not less than agriculture, because it provides an outlet to it for value realization. Moreover millions of Indians are dependent on it for their employment. There has been a lot of debate and criticism, some positive and lot negative about allowing foreign direct investment in multi-brand retail in the country. I personally believe that foreign direct investment in multi-brand retail is very much required due to following reasons: It will help in reducing discontinuity in marketing information : Food inflation, as we all know, plays a very crucial role in bringing or dissipating smile from common Indian’s face. And this inflation is caused by discontinuity in market information about the availability of agricultural produce (Carry Over Stock + Production + Import – Export- Stock Kept for seeds – Wastage) for sale, along with other factors. This...

My mother is my hero , much against the concept of common perception of son emulating his father. I worship her clarity of thought and resoluteness while fighting any adversity. Not only me but there will be many man like me, whose philosophy of life would be shaped by their mothers. So, this way, I and men like me, defy the traditional segmentation theory of marketing, which does it on the basis of gender, along with many others. And it is throwing a new realm of segmentation before the experts of marketing, which fortunately I am not. That’s why, I am leaving the segmentation job on marketing experts and penning down what challenge and benefit digital and social media is going to present before everybody. Earlier, all the marketing exercise used to be unidirectional, coming from marketers to the consumers. But, digital media has changed the scenario completely, where communication now originates from the consumers, which they release after consumption of servic...

Caught in the crossfire of daily personal and professional routine, life seemed to stuck somewhere, not moving an inch from where it was, I told myself, ‘enough is enough’; I need peace, I need a new beginning, I need to reboot my life. Despite being born in the country of mystic and mythology and much after the hippie culture, and I decided to move to region of hills of Himalaya and Ganges in search of peace and what I call “Reboot” the life. This is just second day of my journey in pursuit of ‘rebooting the life’ and I have learnt few good lessons of life, which are as follows: 1.        Format your mind : This has been told and written innumerable times by various experts and gurus of different sects and religion that if you want to fill new ideas and concepts then you will have to empty the old one out. I have given a new name to it.   Whatever has happened is the matter of past. It may help you to take some pre-decided steps, but will...