Mistakes People Commit in Digital Media Marketing

I happened to be the part of a meeting last week, where a project head was reviewing is his digital media campaign progress among other things. Despite digital media marketing being my topic of interest, I was not playing any role, because I was not supposed to. But I was helping the lady responsible, to make some head and tail of this entire campaign. I assume, she, to her dismay had not done such campaigns in her prior assignments. So, it was bit tough for her and negative review from the senior had put her in bad mood. Now, I won’t lay blame on anybody for the right or wrong in this exercise.

I am putting my observation, which I feel that normally goes wrong in any digital media campaign and here also, it was the same story.

1. Digital media requires dedicated manpower: Social media is something which thrives on scheduling and broadcasting transparent content to engage your audience. It is not one time exercise. It requires time, it requires schedule, it requires discipline and it requires dedication. A person entrusted with different task can’t do justice to this job.
2. Digital media requires business or process owner to be the part of audience engagement exercise: A question, which will require lots of information of business strategy, also requires a person who designs the strategy to answer it. A line functionary can never be successful social media campaigner.
3. Digital Media is not just Facebook and Twitter: Getting “Like” or “Following” is not the pinnacle of digital media success, nor these two words are something which can be accomplished in isolation. It is just a small part of entire sales and marketing plan but requires lots of detailing and precise planning. To succeed in digital media, the campaigner needs to understand complete consumer acquisition, retention and expansion plan and his or her campaign must play the role of its showcase.
4. Digital traffic does not travel one way route, but it is a junction: Traffic to Facebook and Twitter does not come from just one direction. It comes from many direction, which involves being present on different platforms, content creation for each platform, link building, social bookmarking, pictures, videos etc and a digital media campaigner must know that.
5. Digital media is incomplete without mathematics: Digital media is not just about status updates and tweets; it involves lots of mathematics. No activity is complete without measurement of its success or failure and aptitude and attitude of mathematics makes things easy here.

Try to take above points away from your digital media marketing plan and your show is bound to be a disaster.