5 Sins To Screw Your SEO Campaign
Google is powerful, we all know that. After all, more than two-third
of search traffic in US and European countries, almost all search
traffic in country like India goes to Google direction. And more traffic
means more pages and information getting optimized taking Google page
ranking algorithm in to mind. Many do it right and many others do it
right at the same time, so there is always tough fight to be top ranked
in Google search. This competition forces many to take the route, which
is not appreciated by Google. If somebody is looking for steps to screw
his SEO campaign, then few of them are given below:
1) Try to manipulate the search by organizing search through deceptive means : Google is founder and propagator of open world order. It earns big money through Google Adwords and shares the pie with site owners, where it sends the traffic, through Adsense. Sometime back I read an article about the nefarious design of getting organic search ranking. There are numerous ads on various sites and newspapers, which lures people to earn money through Adwords without investing. They are provided with exact keywords and asked to search it using Google. This way traffic goes to a particular site, which is mapped under Google Adsense. So, a site owner earns money from it, which is shared with people who are searching those keywords and keyphrases. In normal scenario, agency managing the campaign charges the client for these visits, a part of which is shared with these organized visitors. And some of the visitor are site owners themselves and uses the company’s link on their website, then there reward goes up. These practices are not only unethical, but does not make any business sense, because people who are Googling with those keywords are not genuine clients. Moreover, Google keeps tracking the visit behavior of users, and if any anomaly is found, then that page’s ranking goes for a toss.
2) Put Keyword laden advertorials in e-newspapers and other websites with ‘do follow back’ link: Who so ever are in the business of web knows that use of keywords are very important for search rankings. So contents on website contains these keywords or keyphrases at prominent places. Now, to make people search these keywords, put these keyword laden advertorials in e-newspapers and other websites, so that it leads to your website. Keep following this practice for sometime to allow Google to track your behavior and KO your entire SEO exercise.
3) Reward people for link building : Nothing excites more than money. So, for link building, offer e-vouchers to avail benefits from your business to anybody. Send them bouquets and other incentives other than what matters most in organic search ranking, i.e your ‘content’. Again keep this practice for sometime and allow Google to find your behavior and wait for your SEO disaster.
4) Make your website all glossy with lots of video and pictures: Few people says that video and picture communicate better than words. I also agree with them sometime, but only sometime, when I am sharing it on social networking sites like Facebook or Pinterst. If you believe the words of these experts whole heartedly and want it to use on your website, then go ahead and do it. It will take hell lot of time to upload and visitor will bounce out of your page.
5) Keep your content distribution exercise static : Content is king in digital sphere, everybody knows that. There has to be continuous flow of content from your side. It engages audience to website and other sub-destinations built by you. If you are challenging this theory and making your content distribution exercise static, then it will not be too late before your SEO campaign is screwed.
1) Try to manipulate the search by organizing search through deceptive means : Google is founder and propagator of open world order. It earns big money through Google Adwords and shares the pie with site owners, where it sends the traffic, through Adsense. Sometime back I read an article about the nefarious design of getting organic search ranking. There are numerous ads on various sites and newspapers, which lures people to earn money through Adwords without investing. They are provided with exact keywords and asked to search it using Google. This way traffic goes to a particular site, which is mapped under Google Adsense. So, a site owner earns money from it, which is shared with people who are searching those keywords and keyphrases. In normal scenario, agency managing the campaign charges the client for these visits, a part of which is shared with these organized visitors. And some of the visitor are site owners themselves and uses the company’s link on their website, then there reward goes up. These practices are not only unethical, but does not make any business sense, because people who are Googling with those keywords are not genuine clients. Moreover, Google keeps tracking the visit behavior of users, and if any anomaly is found, then that page’s ranking goes for a toss.
2) Put Keyword laden advertorials in e-newspapers and other websites with ‘do follow back’ link: Who so ever are in the business of web knows that use of keywords are very important for search rankings. So contents on website contains these keywords or keyphrases at prominent places. Now, to make people search these keywords, put these keyword laden advertorials in e-newspapers and other websites, so that it leads to your website. Keep following this practice for sometime to allow Google to track your behavior and KO your entire SEO exercise.
3) Reward people for link building : Nothing excites more than money. So, for link building, offer e-vouchers to avail benefits from your business to anybody. Send them bouquets and other incentives other than what matters most in organic search ranking, i.e your ‘content’. Again keep this practice for sometime and allow Google to find your behavior and wait for your SEO disaster.
4) Make your website all glossy with lots of video and pictures: Few people says that video and picture communicate better than words. I also agree with them sometime, but only sometime, when I am sharing it on social networking sites like Facebook or Pinterst. If you believe the words of these experts whole heartedly and want it to use on your website, then go ahead and do it. It will take hell lot of time to upload and visitor will bounce out of your page.
5) Keep your content distribution exercise static : Content is king in digital sphere, everybody knows that. There has to be continuous flow of content from your side. It engages audience to website and other sub-destinations built by you. If you are challenging this theory and making your content distribution exercise static, then it will not be too late before your SEO campaign is screwed.
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