Lessons I Learnt From Anna Hazare’s Campaign
I may not be competent enough
comment on the merits of any national level campaign but everything happens of
that or even lesser magnitude does leave a string of lessons for me to learn.
It has been around two year now, when Anna Hazare and his team started a civil
movement under the banner of ‘India Against Corruption’ to end corruption in
the country with the support of common people’s movement. This campaign was
launched with the objective, or at least we were made to believe, to bring in ‘Jan
Lokpal’, who will have investigation as well as prosecution power to try and
punish the corrupt. ‘Jan Lokpal’ is nowhere in the picture but this entire
civil movement has now become political with Arvind Kejriwal and few others has
started their political journey with naming and shaming the big and mighty in
political power circle leaving Anna Hazare sulking in his village Ralegaon
Siddhi. Despite knowing the fact that this ‘Jan Lokpal’ can’t solve the problem
of corruption in the country, or can’t be created at the first place, I was
supporter to it, because there were people on the streets demanding justice for
themselves and fighting to limit the malice of corruption. Very soon, this
entire campaign evaporated like thin air and so does the people’s interest. Why
it happened; I learned following points:
1)
Objective:
Whenever we embark a journey to achieve something, we should put all our effort
to achieve that ‘something’, and it shall remains constant till the end. Rule
of game should not change en-route to give a confusing outlook to other stakeholders
and diluting the targeted result. This entire campaign started with the
objective of bringing in ‘Jan Lokpal’ and Anna Hazare and his team pretended to
stand firm on this point till penultimate moment but they changed it at last
moment and brought it three point agenda of brining lower bureaucracy under
lokpal, appointing lokayukts in every state and citizen’s charter. Though all
there point are quite strong and valid and would have gone a long way in
reducing the common man’s problem with government departments, but it was a
huge letdown for the mass who were braving all rough weather across the country
in support of this campaign.
2)
Plan:
It is rightly said that game is half won if planned well. So, planning is the
key of success and it should be done with all due diligence. Every step should
be carefully planned to achieve end objective, role of every individual in the
set up should be clearly defined with a ready fall back plan or Plan B. Not
everyone in the team should be doing the same thing or one person doing
something and other going on correcting or modifying it. This was case during
Anna Hazare’s fast last year in August, where every member of his team was
vying for the spotlight and was trying to prove themselves better than each
other. Further, there was no indication till the end that what will be their
plan B, in the case of failure of plan A. So, whatever they ended with seemed
to be big climb down for the entire campaign.
3)
Team:
A good team is crucial part of every business, be it business, game or campaign,
we all know but I learned something more from this campaign. You need a good
team, but you need not to have everybody good in doing only one thing. In the
team Anna, everybody seemed projecting themselves to be expert in making
strategy. With no worker or may be just one, whose name I will take in next
point, this entire campaign looked like all word and no action. So, while
forming team, we need to have workers as well along with the leaders, otherwise
our effort will also yield the same result, which India Against Corruption’s
campaign has yielded.
4)
Leader
Should Lead, not work: It is often said that leader should set the example,
walk the talk. But I understood that he or she should stick to that only and
let the workers to do the rest. Anna Hazare was the supposed leader of this
campaign, but he was the only one working (read fasting) and rest were feasting
on coffee, biscuits in ministry offices. Had others played their role with
honesty to the objective, result would have been something different and better
than what it is today.
5) Negotiation: Negotiation is science,
art or both; I don’t know, but one thing I learned here it requires goal
setting, proper planning, role play, practice and coordination. What I saw
during this campaign that all the above mentioned points were completely
missing. While Anna was saying something, his team was something else. They
started to go to east but ended up circling one point mid way. And the end
result is before everyone to see.
A task is not complete until
it is complete: When we set the objective, do the planning and start
the work, we must ensure not to lose focus in the middle itself and digress
towards something else. Otherwise first task will remain unaccomplished. I won’t
go into the details of good or bad ‘Jan Lokpal’, but Anna Hazare and team abandoned
the campaign just after getting the assurance from the government. They started
talking about ‘electoral reforms’, ‘judiciary reforms’ and ‘graam sabha’
without taking their original campaign to the desired result.
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