Brands are not built in a Day: 5 Branding Lessons From ‘Fair & Lovely’ and ‘Valentine Day’
Though Valentine Day happens to be quite lovey-dovey and mushy for couples but it was interesting and educating for the single like me since morning. Why interesting, because I got to see some interesting incidents, which was educating also for me because these interesting incidents were very niche earlier and went on to become phenomenon in the country. First incident was with my kid cousin brother. He is twelve year old. I was about to leave for a meeting when I saw this rubbing ‘Fair & Lovely’ on his face. I jokingly taunted him and he felt embarrassed. Fairness and ‘Fair & Lovely’ is still widely feminine thing in India, which is obsessed with fair skinned girls. It’s the different thing that brand owner Hindustan Uniliver Limited has launched fairness cream for men also, under the same brand name. As I have written, fairness is still considered feminine thing in India, but men are also using lot of cosmetics and grooming products. According to Nielsen reports (2010...