Scenario, Afterthoughts & Prompts

Although it is in every marketers top priority list to use social media for their product promotion and brand communication but its measurement is a big challenge for everybody. For many, measurement of their social media campaign success lies in Facebook “Like”. But is it really the ultimate metric to measure the social media campaign success? Although the measurement structure and schedule can be different, according to the time and manpower available with the organization, following metrics can be applied to   measure social media marketing campaign: 1.     Volume of consumer-created buzz for a brand based on number of posts 2.     Amount of buzz based on number of impressions 3.     Shift in buzz over time 4.     Buzz by time of day/daypart 5.     Seasonality of buzz 6.     Competitive buzz 7.     Buzz by category/topic 8.  ...

There are various ways to track and manage your brand’s engagement and reputation on the social web. Some simple methods consists of leveraging Google Alerts and Twitter Search. There are also lots of elaborate tracking tools available. But I have compiled a list of free social media monitoring tools, which you may find useful. They are as follows: Addictomatic : Addictomatic searches the best live sites on the Web for the latest news, blog posts, videos and images. It’s the perfect tool to keep up with the hottest topics, perform ego searches and feed your addiction for what’s up, what’s now or what other people are feeding on. Backtype : Backtype is an analytics platform that helps companies understand their social impact and make sense of social media so they can make better marketing decisions. Blog Grader : Blog Grader measure the marketing mojo of your blog and makes suggestions to help you improve it. Blogpulse : BlogPulse is an automated trend discovery system for blogs...

Scenario, Afterthoughts & Prompts: Review: Google+ : "Immediately I let the world know that how privileged I am. I sent few invites to my friends on Facebook and got few requests to send the inv..."

Immediately I let the world know that how privileged I am. I sent few invites to my friends on Facebook and got few requests to send the invite. Overall, it was the day full of curiosity and I was making best of effort to play with it and compare it with other networking sites. The benefits which I am seeing in g+ are as follows: 1-       At the time of adding friends itself, one has the option of adding it into a circle and follow as well. It will save the user from putting extra hours in creating the group. When we add friend in Facebook or get an invite, we don’t have immediate option to assign it to a group, if we are accessing it though our mobile device and there are quite a chance that we may miss to do so, until and unless there arises a pressing requirement. It will further help in micro-targeting our contacts, based on the content and intent of our message. This is what a marketer would be looking for. 2-       You can enjoy a...

Everybody on social media sphere knows, writes and tries to educate people that social media is not about one way communication, it is not about disruption, but it is about providing content transparently to end users, it is about engagement, it is about participation. But the biggest question is how to let people participate in your content. Does your interest really excite people for the reason it excites you. Social media excites me for the reason of it’s reach and impact on today’s life, but can I confidently say that my contact group are here for the same reason. Moreover, as a starter, do I have the luxury to pick and choose my group; I don’t think so. In fact nobody on social media has got this luxury unless and until he or she has already built reputation from some other field. Every other day we have analysts releasing data about each site’s user base, revenues, investment and success stories but from the user’s perspective, there is very limited number of success stories. ...