Scenario, Afterthoughts & Prompts

There are lot of information and to-do list available on internet about Facebook marketing; what all needs to be done on Facebook profile and the brand page. As an e-commerce/m-commerce entrepreneur and digital media marketing professional, I discovered a not to -do list of Facebook marketing from my own experience.   These things are as follows: 1.        Waiting for extremely superlative original content for upload on your Facebook brand page : I am fan of Dan Brown want to read his every novel. But so far I have been able to read only five, because he has written only those many novels. A writer like him could write five books in 15 years. He also could not write 30 books in 15 years. What I mean to say that churning out exceedingly superlative content everyday or may every hour is just not possible.   So, be realistic and ask questions, share jokes, trivia, quotes, facts, video, photos; of course the relevant one, but don’t wait ...

Sometime you feel like going through hell; you don’t know what to, where to go, whom to go. Even you know, you don’t find anyone, you find nothing. What to do in this situation; will you allow life to go to the dogs? Certainly not; because like there is sunrise after every sunset, your life will also see the sunrise. If it is seeing the sunset right now and only you can bring that sunrise in your life and this is how: 1)       Don’t be somebody else : We always take a benchmark in our life to achieve and most of the time, we become so engrossed in chasing that benchmark, we become somebody else than ourselves. Sometime, we say that our parents, circumstances, or environment forced us to be somebody else. How can it be true? How can we be somebody else than ourselves? How can it be good? When we are afraid of going out and face the sun, take the risk, we look out for support, we become somebody’s ward. And if that somebody protect us, he would want ...

Every year, different TV channels and film magazines host more than dozen award ceremony put together. These award ceremonies are often criticized for being glossy, not reflecting and respecting the real talent, manipulated and what not. And these things become evident because, normally whoever attends the function gets the award. If some heavyweight superstar attends the function and he is not getting any award for his films, then a special category of award is constituted just for him. So, it seems like these functions are please all function.  You may find this link useful: 7 lesson of negotiation I learned from Mr. Imam Siddique on Big Boss 6 http://digi-age.blogspot.in/2013/01/7-lesson-of-negotiation-i-learned-from.html But, along with being please all function, it teaches some marketing lessons as well, which makes a perfect business sense. Lessons of marketing, which I learned from these film award functions, are as follows:   1)   ...

Last fortnight, Facebook announced its much expected ‘Graph Search’ and web search powered by Microsoft’s Bing. Experts in internet field went ballistic over it and declared that it will a giant killer or more specifically ‘Google Killer’.     But as a user, I have a different take on that. Yes, off late, I have experienced better search result on Facebook than what I was able to get few months back, but both the effort put together can’t be a ‘Google Killer’. I have my reasons listed below:    1)       Chances of getting the information on Graph Search will be limited to size of network : Graph search will search the ‘Likes’ and ‘Check-in’ of network and bring out the recommendation for user on that basis. It will not search and analyze status updates. It is not necessary that the information which I would be looking at, may be hidden somewhere in my network. Had it been so, I would have already known it by that time...