Segmentation and Web 3.0
My mother is my hero , much against the concept of common perception of son emulating his father. I worship her clarity of thought and resoluteness while fighting any adversity. Not only me but there will be many man like me, whose philosophy of life would be shaped by their mothers. So, this way, I and men like me, defy the traditional segmentation theory of marketing, which does it on the basis of gender, along with many others. And it is throwing a new realm of segmentation before the experts of marketing, which fortunately I am not. That’s why, I am leaving the segmentation job on marketing experts and penning down what challenge and benefit digital and social media is going to present before everybody. Earlier, all the marketing exercise used to be unidirectional, coming from marketers to the consumers. But, digital media has changed the scenario completely, where communication now originates from the consumers, which they release after consumption of servic...