Scenario, Afterthoughts & Prompts

We use different social media tools to fulfil our different objectives. While Facebook helps us organize our friends and activity in better way because it is limited to approved list of friends, Twitter helps us to communicate to large group of people who are there in open, free to follow us, reply and retweet our updates.     The usefulness of Twitter is not readily as obvious to some people as Facebook; although it may be more addictive once you get the hang of Tweeting; you get more immediate responses and it seems to live somewhere between the worlds of email, instant messaging and blogging. Twitter encourages constant “linking out” to anywhere and, in that respect, is more analogous to a pure search engine; another way to find people and content all over the Net. Twitter has many benefits, which are as follows: Easy to navigate and update, link to and promote anything Reach far beyond your inner circle of friends One feed pools all users; anyone can follow an...

Although it is in every marketers top priority list to use social media for their product promotion and brand communication but its measurement is a big challenge for everybody. For many, measurement of their social media campaign success lies in Facebook “Like”. But is it really the ultimate metric to measure the social media campaign success? Although the measurement structure and schedule can be different, according to the time and manpower available with the organization, following metrics can be applied to   measure social media marketing campaign: 1.     Volume of consumer-created buzz for a brand based on number of posts 2.     Amount of buzz based on number of impressions 3.     Shift in buzz over time 4.     Buzz by time of day/daypart 5.     Seasonality of buzz 6.     Competitive buzz 7.     Buzz by category/topic 8.  ...

There are various ways to track and manage your brand’s engagement and reputation on the social web. Some simple methods consists of leveraging Google Alerts and Twitter Search. There are also lots of elaborate tracking tools available. But I have compiled a list of free social media monitoring tools, which you may find useful. They are as follows: Addictomatic : Addictomatic searches the best live sites on the Web for the latest news, blog posts, videos and images. It’s the perfect tool to keep up with the hottest topics, perform ego searches and feed your addiction for what’s up, what’s now or what other people are feeding on. Backtype : Backtype is an analytics platform that helps companies understand their social impact and make sense of social media so they can make better marketing decisions. Blog Grader : Blog Grader measure the marketing mojo of your blog and makes suggestions to help you improve it. Blogpulse : BlogPulse is an automated trend discovery system for blogs...