Scenario, Afterthoughts & Prompts

The advent of social media in India has given birth of many experts in this field. Sometime my friends and colleagues also tries to call me by either suffixing or prefixing this word, but I make it a point to stay away from this temptation and remain an ever eager to learn digital media enthusiast. Over a period of around two years of digital media profession, I have learned that I disagree on some of the points with many experts here. These points are given below: 1)       Only ‘Content’ is King in Digital Media : Many experts still make us believe that only content is the king in digital media and by content, they mean the words written. I somehow disagree with them on this point. Had words been only powerful armoury   in digital media sphere, we would not have seen billions of photographs and videos uploaded on different networking and sharing sites and commanding ‘Likes’ and ‘Comments’. Meteoric rise of Instagram,   Pinterest and photo and v...

I happened to be the part of a meeting last week, where a project head was reviewing is his digital media campaign progress among other things. Despite digital media marketing being my topic of interest, I was not playing any role, because I was not supposed to. But I was helping the lady responsible, to make some head and tail of this entire campaign. I assume, she, to her dismay had not done such campaigns in her prior assignments. So, it was bit tough for her and negative review from the senior had put her in bad mood. Now, I won’t lay blame on anybody for the right or wrong in this exercise. I am putting my observation, which I feel that normally goes wrong in any digital media campaign and here also, it was the same story. Digital media requires dedicated manpower : Social media is something which thrives on scheduling and broadcasting transparent content to engage your audience. It is not one time exercise. It requires time, it requires schedule, it...

Every Business case is unique : This world has seen metaphor of entrepreneurship success in Steve Jobs, Bill Gates, Mark Zuckerberg, Jeff Bezos; back home Sunil Bharti Mittal, Dhirubhai Ambani, N.R.Narayanmurthy and many more. Almost everyone has a book written on their life. But is there any similarity in their business, entrepreneurial journey; probably not. Similarly, your case is also unique. You are stuck with your own set of resources and constraints and there can’t be any copy cat answer of your problems. Though, there are numerous books with cookie cutter solution for every problem, but believe me, you will have to solve the problems yourself and others can only be a guiding force. Had there been any readymade formula to solve every problem, as many writers of the different book makes readers to believe, then this world would have been the happiest place, without any kind of strife. I also read lot books and journals on entrepreneurship and never...