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Showing posts from December, 2011

Twitter on the way to take on Facebook

The news of how Twitter is planning to take on Facebook in social media turf was appeared on www.mashable.com . As the fight to challenge the supremacy of Facebook is heating up, different social networking sites are revamping their looks and offerings to stay relevant to the users. In order to do that, they are borrowing each other’s ideas, albeit with different name. Facebook came with ‘Lists” and “Real Time Feeds”, heavily borrowed from Google Plus and Twitter respectively. Similarly, twitter had added photo and video sharing features. Now Twitter is adding on more features to make it more relevant to the end users, breaking out of their 140 character identity. Brand Pages : Marketers can customize their headers which makes their logos and taglines more prominent. They can also choose a tweet to stay at the top of their page and that tweet will automatically expand, even if the visitor doesn’t click on it, to show a photo or video. Profile Pages : Twitter profile pag...

FDI in Multi-Brand Retail In India

I need not to write how important food is for all us and so the point, from where we buy it. It is as important, if not less than agriculture, because it provides an outlet to it for value realization. Moreover millions of Indians are dependent on it for their employment. There has been a lot of debate and criticism, some positive and lot negative about allowing foreign direct investment in multi-brand retail in the country. I personally believe that foreign direct investment in multi-brand retail is very much required due to following reasons: It will help in reducing discontinuity in marketing information : Food inflation, as we all know, plays a very crucial role in bringing or dissipating smile from common Indian’s face. And this inflation is caused by discontinuity in market information about the availability of agricultural produce (Carry Over Stock + Production + Import – Export- Stock Kept for seeds – Wastage) for sale, along with other factors. This...